the ultimate sneak peek.

Ideal for: live shows (dance pieces, Theatre plays, music concerts, art performances) and movies

A century old video genre, the trailer remains a leading marketing tool for generating interest in upcoming shows and movies. They provide an exciting and extensive preview of the piece and encourage viewers to go see it.

The teaser — trailer’s little brother — is on the other hand a shorter, less revealing clip. It is meant to give an impression of the piece while maintaining mystery and generating expectation.

A combination of both is a tried-and-tested method in the industry, generally starting with the release of teasers to spark initial curiosity, followed by a more detailed trailer video closer to the piece’s premiere date.