when the camera also dances.

Ideal for: choreographers, dancers, dance collectives, dance venues.

Dance videos are now more relevant and widespread than ever. They are statement pieces for both dancers and choreographers. Social media is witnessing a boom in this audacious genre, which often echoes in trends across the platforms and has even changed how we look at and think of dance today.

This format is a complete dance piece in its own right and serves various purposes:

• It is a powerful tool for dance practitioners to develop their careers online, facilitating following, as well as to open new work directions and attract potential collaborators;

• It is a creative format that allows for augmented choreographic potential. The video directs the viewer’s gaze in a way that is not possible on a physical stage. The setting and degree of editing are also as flexible as your imagination.

Possible applications:

• Showing as a stand-alone online piece (social media, website, portfolio);

• Showing on the big screen (festivals, competitions, cinema theatre);

• Showing as a video installation in an artistic context.